Effective Date: September 4, 2026
Lux Lofts LLC, doing business as The Button Lofts ("we," "us," or "our"), operates the website buttonlofts.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website or providing your information to us, you agree to the practices described below.
Age Restriction
This website and our services are intended for individuals who are at least 18 years of age. You must be 18 or older to use this website, submit a form, apply to rent a home, or consent to receive text messages from us. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have collected information from a person under 18, we will delete it.
Information We Collect
We collect information you voluntarily provide to us, including:
- Your name
- Your mobile or home telephone number
- The contents of any message or inquiry you send us
- Information provided during the rental application and lease process
We may also collect limited technical information automatically, such as your IP address, browser type, device type, and pages viewed, in order to operate and improve our website.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. A cookie is a small text file stored on your device that helps a website function properly and remember information about your visit.
We use the following categories:
- Essential cookies. Required for the website to function, including page caching, security, and form submission. These cannot be disabled without affecting site functionality.
- Performance and analytics cookies. Help us understand how visitors use our site, such as which pages are viewed most often, so we can improve it. This information is collected in aggregate.
- Third-party cookies. Some content embedded on our site is provided by third parties, including maps and links to our social media pages. These providers may set their own cookies. Their use of that information is governed by their own privacy policies, not ours.
Your choices. Most web browsers allow you to refuse cookies, delete existing cookies, or alert you when a cookie is being set. You can manage these settings in your browser preferences. Disabling essential cookies may prevent parts of our website from working correctly.
We do not use cookies to collect your phone number, and we do not use cookies or tracking data to build advertising profiles or to share your mobile information with third parties.
How We Use Your Information
We use the information we collect to:
- Respond to inquiries about home availability and rentals
- Communicate with residents regarding their tenancy
- Send rent payment reminders and account balance notifications
- Provide property notices, maintenance updates, and community announcements
- Process rental applications and maintain resident records
- Operate, maintain, and improve our website and services
Text Messaging and Mobile Information
If you provide your mobile phone number and give consent, we may send you text messages related to your inquiry or your resident account, including rent payment reminders, account balance notifications, and property notices. You must be at least 18 years of age to consent to receive text messages.
Consent to receive text messages is never required in order to submit a form, apply for a home, or rent from us. You may opt out at any time by replying STOP to any message. Reply HELP for assistance. Message frequency varies. Message and data rates may apply.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How We Share Information
We do not sell your personal information. We share information only as necessary to operate our business, such as with service providers who help us manage property operations, process payments, or deliver communications on our behalf. These providers are permitted to use your information only to perform services for us.
We may also disclose information where required by law, court order, or to protect the rights, property, or safety of our residents, staff, or the public.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information for as long as necessary to provide our services, maintain resident records, and comply with our legal obligations.
Your Choices
- Text messages: Reply STOP to any message to opt out at any time.
- Cookies: Manage or disable cookies through your browser settings.
- Access and correction: Contact us to request access to, correction of, or deletion of your personal information.
Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page indicates when it was last revised.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
Lux Lofts LLC (doing business as The Button Lofts)
340 Rutgers St, Rochester, NY 14607
Phone: (585) 207-0303
Website: https://www.buttonlofts.com
Terms and Conditions
Effective Date: September 4, 2026
These Terms and Conditions govern your use of the website buttonlofts.com and any communications you receive from The Button Lofts. By using our website, submitting a form, or opting in to receive messages from us, you agree to these terms.
About The Button Lofts
The Button Lofts, operated by Lux Lofts LLC, provides loft apartments for rent in Rochester, New York. We are located at 340 Rutgers St, Rochester, NY 14607.
Residents and prospective residents who opt in may receive text messages from us regarding rent payment reminders, account balance notifications, property and community notices, maintenance updates, and responses to inquiries submitted through our website.
SMS Text Messaging Program
By providing your mobile number and checking the applicable consent box, you agree to receive text messages from The Button Lofts. Consent is not a condition of renting from us, submitting an inquiry, or receiving any service.
Opting Out and Getting Help
You can cancel the SMS service at any time. Just text "STOP" to (585) 207-0303. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly by calling (585) 207-0303.
Carrier Liability
Carriers are not liable for delayed or undelivered messages.
Message Frequency and Rates
As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive approximately 2 to 4 messages per month. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
Privacy
If you have any questions regarding privacy, please read our privacy policy above on this page.
Use of This Website
The content on this website is provided for general informational purposes. Home availability, pricing, and community details are subject to change without notice. Nothing on this website constitutes an offer or a binding agreement to rent.
Accuracy of Information
You agree that any information you submit to us is accurate and that you are authorized to provide the contact information you enter, including any phone number.
Intellectual Property
All content on this website, including text, images, and logos, is the property of The Button Lofts and may not be reproduced without permission.
Limitation of Liability
The Button Lofts and Lux Lofts LLC are not liable for any indirect or incidental damages arising from your use of this website or from delayed or undelivered electronic communications.
Changes to These Terms
We may update these Terms and Conditions from time to time. The effective date at the top of this section indicates when they were last revised.
Contact Us
The Button Lofts (operated by Lux Lofts LLC)
340 Rutgers St, Rochester, NY 14607
Phone: (585) 207-0303
Website: https://www.buttonlofts.com